In the 80s, it was ‘Buy British!’ These days, it is more of a ‘buy local’ philosophy, as people are becoming ever more aware of the importance of fresh, local produce in the face of stiff supermarket competition. It also gives us a sense of place – and this is increasingly prevalent in the Cotswolds.

Even the H.R.H. The Prince of Wales believes that in an ever demanding market, local produce is the way forward in order to sustain a strong and vibrant local economy.

“Consumers, too, have a critical part to play in preserving our landscape,” he said. “The choices they make when, for instance they buy their groceries each week can, quite literally, determine the future for British farmers."

The success of many farmers markets in Cotswold towns proves that people are increasingly concerned about where their food comes from and how it is produced. They also know that food produced in traditional ways and which has not travelled hundreds, or even thousands of miles, simply tastes better.

Retailers are beginning to adapt to this growing demand for regionally-sourced and sustainably produced food and I only hope that as this market grows our farmers are able to adapt to meeting the demand, by co-operating together more and by improving the marketing of their produce.”

With Royal backing, the Cotswolds really is the best place to come for the tastiest tuck!

Scan through the navigation bar on the left, and let us tell you about the Farmers Markets and Farm Shops in the area!